I’m Arif Khan

Executive, Life & Career Coach

I Won’t Make You Great, I Will Expose Your Greatness!


Is your business where you had visioned it to be? Do you own your business or does it own you? Does your business work hard for you or do you work hard for it?

Career Building

Every human endeavor benefits from an experienced guide, why, then so many of us leave the most important endeavor to just winging it? Amazing isn’t it, that we spend the best years of our lives preparing for a career, yet we begin it without any guidance and muddle through it our own?


Do you think this one word is overused, and almost has become a cliche? Yet without vision, no goal is ever accomplished.

Life Coaching

Life is amazing, however, unfortunately, it does not come with a user manual. So the real question is do you want to go through it via trial and error route, or via true and tried route?

Relationship Coaching

What is a relationship? Is it an acknowledgment of mutual affection? Is it the words we use to describe it? WHAT IS IT?

Stress Management

We live in a world that produces stress in our lives constantly, yet the majority of us do not have a clue how to manage and control it. WHY?

What Is Life Coaching?

It is an alliance and agreement designed to enhance the lifelong process of human learning, effectiveness, and fulfillment.  It is not the cookie-cutter solution to problems. Although problems will be solved. It is not about enhanced performance, or accomplishing goals, or obtaining certain outcomes, no doubt an effective coaching relationship will facilitate all of that. Life coaching in essence is a very effective way of empowering every client so they can find their own answers. My responsibility as a coach is to guide, encourage, cheerlead so you can discover your unique and one-of-a-kind true self. As I always say I will not make you great, rather I will expose your greatness.

Who Is Coaching For?

Although you came into this world with greatness built-in, for most of us that greatness was never allowed to flourish. Instead, it was systematically beaten down and drowned. No other species that I am aware of does to its offspring what humans do to theirs. Unfortunately, you did not have any control over what happened to you, but will it not be a shame if you allowed all that to stop you from discovering your true self. Coaching is for you if your desire is to bring out the best in you. It is for you if you want to live an intentional life. Do you? Let us find out, take the coach readiness quiz below.

What Coaching is Not

For Coaching to be of value, we must understand what it is not.

It is not Mentoring

Dictionary Definition: The act or process of helping and giving advice to a younger or less experienced person, especially in a job or at school.

Mentoring is when a senior colleague, seen as more knowledgeable and wise gives advice and provides a role model. Mentoring involves wide-ranging discussions that may not be limited to the work context. A mentor is a sponsor with great professional experience in their client’s field of work. Both mentoring and coaching are concerned mainly with achievements in the present and the future.

It is not Counselling

Dictionary Definition: Advice and support that is given to people to help them deal with problems, make important decisions, etc.

Counseling is working with a client who feels uncomfortable or dissatisfied with their life. They are seeking guidance and advice. A counselor works remedially on a client’s problem.

It is not Therapy

Dictionary Definition: A treatment that helps someone feel better, grow stronger.

Therapy is working with the client who seeks relief from psychological or physical symptoms. The client wants emotional healing and relief from mental pain. Therapy deals with the client’s mental health. Coaching deals with the client’s mental growth. The client’s motive for entering therapy or counseling is usually to get away from pain or discomfort, rather than move towards desired goals. Coaching is not remedial, it is generative. Both therapy and counseling are more likely to involve understanding and working with past experience than coaching.

It is not Training

Dictionary Definition: The process of learning the skills needed to do a particular job or activity.

Training is the process of getting knowledge skills or abilities by study, experience, or teaching. The trainer by definition is the expert, and the training course is likely to be targeted on specific skills for immediate results. Training is also likely to be one-to-many rather than one to one.

It is not Consulting

Dictionary Definition: Someone who advises people on a particular subject, such as a Management Consultant

A consultant provides expertise and solves business problems, or develops a business as a whole. A consultant deals with the overall organization or specific parts of it and not individuals within it. Consultants only indirectly affect individuals.

It is not Teaching

Dictionary Definition: To impart knowledge or to or instruct someone as to how to do something, or cause someone to learn or understand something by example or experience.

Teaching passes knowledge from teacher to student. The teacher knows something the student does not. The opposite is true in coaching. The client is the expert and the client has the answers, not the coach.

What Is The Process Like?

Coaching is not like going to a class or attending a seminar, nor is it online learning. It is looking deep inside you, facing your innermost being, coming face to face with the reality of who you are.

Coaching sessions are mind-altering, enlightening, and empowering, however, don’t let anyone tell you it is a walk in the park, it is not, also don’t be deterred by this, it definitely will require effort on your part, but the results, OH! Boy, the results are nothing short of miraculous and just beyond belief.

For you are coming face to face with a masterpiece, one of a kind, never before, never again to ever exist human being, you are discovering you and finally realizing how wonderful, how amazing, and how powerful you are.

On Boarding

1. Let us explore and meet you. Truly, Honestly and Humbly

What do I mean by let us explore and meet you?  It is essential for both of us to be very clear as to where we are, and what we are bringing to the table, because if we do not begin with a crystal clear understanding of your mindset, your thought processes, your preconceived notions, and your ideas. It will be impossible to get to where we are going. So we begin with the basics.

2. Objectives and Commitments

Next, we will discuss and become very clear as to what your objectives are from our association, let us understand our roles very clearly, we will document and sign off.

We will also clearly define our commitments to this process, our responsibilities, and obligations so there is no confusion and no 2nd guessing.

3. Time Lines

Let us get our schedules synchronized and agreed upon, so there is no room for any miscommunication. Time is our most precious commodity, it is the only thing in life that is irreplaceable, so we will make sure we are on the same page so as to respect and honor each other’s time.

4. Present Situation

Let us now discuss your present situation, here we are going to be very candid, just as you would not want a doctor to diagnose without having a complete picture, you do want to keep your coach in darkness about anything.

Rest assured all conversations, discussions, and information are absolutely confidential, nothing you disclose will ever be shared or compromised by me.

5. Options and Action Plan

We can now discuss and explore our options, understand what these options mean and how to take advantage.

We will discuss and agree upon a course of action, define milestones and agree to an acceptable outcome.

Welcome aboard!

Change is hard not impossible, taking the first step is simple, not taking the first step will make the change impossible – Let us start!